By Philip Burgess - UX Research Leader Delivering a Findings and Recommendations Report  is one of the most important responsibilities of a UX researcher. It’s not just about presenting data—it’s about telling a compelling story, driving action, and inspiring stakeholders  to make better design and business decisions. A report that wows doesn’t just sit in a folder; it shapes product roadmaps, sparks innovation, and earns credibility for the research team. 1. UX Research Find

By Philip Burgess - UX Research Leader For non-profits, every dollar and every hour of staff time matters. Unlike corporations that measure ROI (return on investment) through revenue growth and market share, non-profits focus on impact, efficiency, and mission outcomes . Yet UX research—often seen as “nice to have”—can deliver significant ROI by helping organizations better serve their communities, donors, and volunteers. Here’s how non-profits can quantify the ROI of UX rese

By Philip Burgess - UX Research Leader Whether you're launching a new product, refining a user experience, or validating a business strategy, research is your compass. But conducting research isn’t just about collecting data—it’s about asking the right questions, choosing the right methods, and translating insights into action. Here’s a step-by-step guide to help you navigate the research process with clarity and confidence. 1. Define the Research Goals Start by asking: What

By Philip Burgess - UX Research Leader UX Research (UXR) is one of the fastest-growing fields in design and technology. As businesses strive to deliver seamless user experiences, researchers play a crucial role in uncovering user needs, behaviors, and motivations. If you’ve ever been curious about how people interact with products—or you’ve wanted to make technology more intuitive—UX Research might be the perfect career path. But where do you start? Here’s a clear roadmap for

By Philip Burgess - UX Research Leader Quantitative UX research involves collecting numerical data that can be measured, analyzed statistically, and generalized to larger populations. The focus is on metrics, patterns, and trends—helping teams evaluate usability, identify problem areas, and validate design decisions at scale. Examples of quantitative research in UX include: Surveys & Polls  (CSAT, NPS, SUS scores) Task Success Rates  (e.g., percentage of users who complete a

By Philip Burgess - UX Research Leader Whether you're running usability tests, conducting interviews, analyzing product usage, or recruiting participants, having the right toolbox is essential. Here's a comprehensive guide to top UX research tools for 2025, categorized by purpose. 1. Usability Testing & User Interviews Maze  – A continuous discovery platform offering card sorting, tree testing, prototype testing, surveys, and real‑time reporting. Great for both moderated and

By Philip Burgess – UX Research Leader UX research is more than a toolkit—it’s a mindset. It’s the discipline that helps teams understand users, reduce risk, and design with empathy. But great research doesn’t happen by accident. It’s built on rigor, clarity, and collaboration. Whether you're scaling a global practice or conducting a single usability test, these best practices will help you deliver insights that matter—and drive decisions that stick. 1. Start with Clear Objec

By Philip Burgess – UX Research Leader Task-based scenarios are the backbone of usability testing. They simulate real-world goals users want to accomplish, helping researchers observe behavior, uncover friction, and validate design decisions. But writing them well is harder than it looks. Too vague, and users flounder. Too prescriptive, and you bias the outcome. The sweet spot? Realistic, goal-driven prompts that let users show you how they think. Here’s how to write UX resea

One of the most common gaps in UX research planning happens between objectives  and hypotheses . Teams may outline what they want to...

By Philip Burgess – UX Research Leader Usability testing is a cornerstone of UX research, but choosing the right format—and executing it...

By Philip Burgess – UX Research Leader You’ve run the study, analyzed the data, and pulled together your insights. Now comes the part...

By Philip Burgess – UX Research Leader Usability testing is one of the most powerful tools in a UX researcher’s toolkit. It helps teams...

By Philip Burgess – UX Research Leader In UX research, timing and intent are everything. Choosing the right method isn’t just about what...

By Philip Burgess – UX Research Leader A product can have beautiful visuals and innovative features, but if users can’t navigate it...

By Philip Burgess – UX Research Leader In UX research, understanding how  users accomplish their goals is just as important as...

By Philip Burgess – UX Research Leader When it comes to creating meaningful, human-centered experiences, there’s no substitute for seeing...

By Philip Burgess – UX Research Leader In UX research, context is everything. A design might perform beautifully in a lab test, but in...

By Philip Burgess – UX Research Leader UX research delivers the insights that shape intuitive, impactful products—but even the best...

By Philip Burgess – UX Research Leader If you’ve ever run a UX study, you know the truth: great research is built on great participants ....

By Philip Burgess – UX Research Leader In UX research, one of the most common—and often misunderstood—questions is: "How many...