By Philip Burgess - UX Research Leader Surveys are one of the most widely used UX research tools — and for good reason. They scale...

By Philip Burgess - UX Research Leader In UX research, we often ask: “Which design works best for users?”  While qualitative methods help...

By Philip Burgess - UX Research Leader For years, UX research has been seen as a primarily qualitative practice — interviews, usability...

By Philip Burgess - UX Research Leader When organizations think about UX research, they often picture usability testing or surveys. But...

By Philp Burgess - UX Research Leader Why this matters: Teams often use these terms interchangeably, which leads to fuzzy goals,...

By Philip Burgess - UX Research Leader Quantitative UX research is all about uncovering the “what” and “how much” behind user behavior....

By Philip Burgess - UX Research Leader Artificial Intelligence is becoming a powerful partner for UX researchers, not a replacement. With...

By Philip Burgess - UX Research Leader AI isn’t replacing UX research—but it can amplify our workflows if used thoughtfully. The key?...

By Philip Burgess - UX Research Leader Usability testing is the cornerstone of great UX—rich with user feedback, interaction pain points,...

By Philip Burgess - UX Research Leader Competitive audits are essential for identifying UX opportunities, understanding market standards,...

Philip Burgess - UX Research Leader Large Language Models (LLMs) like ChatGPT, Claude, and Gemini are transforming the digital...

Philip Burgess - UX Research Leader As artificial intelligence (AI) continues to enter the UX world, many researchers are asking: What...

By Philip Burgess - UX Research Leader In the ever-evolving landscape of UX research, artificial intelligence isn’t just a trend—it’s a...

By Philip Burgess - UX Research Leader AI is quickly becoming an essential partner for UX researchers. From brainstorming research...

By Philip Burgess - UX Research Leader How to Ask Smarter Questions in an AI-Augmented Workflow As UX research evolves in tandem with AI,...

By Philip Burgess - UX Research Leader What the Balance Looks Like As AI continues to reshape the landscape of design and...

By Philip Burgess - UX Research Leader Why Human-Centered Insight Still Matters in an AI-Driven World The rise of AI has sparked a wave...

By Philip Burgess - UX Research Leader As AI continues to reshape industries, UX researchers face a pivotal opportunity: not just to...

By Philip Burgess - UX Research Leader Role:  Manager, User Experience Research (player/coach) Company:  Fortune 50 healthcare...

By Philip Burgess - UX Research Leader If you’ve ever presented research to executives and felt the energy drain the moment you mentioned...