🎯 Background An e-commerce retailer noticed unusually high shopping cart abandonment rates. Initial analytics showed a sharp drop-off at...

By Philip Burgess - UX Research Leader AI is no longer a buzzword in UX research—it’s becoming part of the toolkit. From auto-summarizing...

By Philip Burgess - UX Research Leader When you share research findings with executives, you’re not just presenting data—you’re competing...

By Philip Burgess - UX Research Leader Every product team needs direction. Just as navigators use the North Star to stay oriented on long...

By Philip Burgess - UX Research Leader For many organizations, UX research is synonymous with usability testing. It’s the familiar,...

By Philip Burgess - UX Research Leader When an organization grows, so does the demand for research. Suddenly, it’s not just a handful of...

By Philip Burgess - UX Research Leader We’ve all been there: you finish a research project, craft a beautiful report, share it with...

By Philip Burgess - UX Research Leader AI is no longer a futuristic concept—it’s quickly becoming a core part of how UX researchers work....

By Philip Burgess - UX Research Leader When people think of ResearchOps , they often imagine dedicated specialists supporting large...

By Philip Burgess - UX Research Leader In today’s fast-moving digital world, UX research isn’t just about running studies and collecting...

By Philip Burgess - UX Research Leader Diary studies are one of the most underutilized but powerful methods in the UX researcher’s...

By Philip Burgess - UX Research Leader Remote and hybrid work have permanently reshaped how teams connect, collaborate, and grow. While...

# Building a Strong UX Research Foundation: The Essential Steps By Philip Burgess - UX Research Leader 1. The Business Case Defines the...

By Philip Burgess - UX Research Leader In today's fast-paced digital world, user experience (UX) design directly impacts the success of...

By Philip Burgess - UX Research Leader In today's fast-paced digital landscape, understanding user experience (UX) is more important than...

By Philip Burgess - UX Research Leader Excellence in UX Research isn’t just about delivering insights. It’s about raising the craft,...

By Philip Burgess - UX Research Leader Project Background Nu Skin, a global leader in personal care and wellness products, sought to...

By Philip Burgess - UX Research Leader At the heart of UX research lies a simple but powerful method: the user interview . Whether you’re...

By Philip Burgess - UX Research Leader UX research is not only about what users do  but also about what they believe, prefer, and expect...

By Philip Burgess - UX Research Leader In UX research, it’s not enough to know what users say — we need to understand what they actually...